health insurance lead? The industry of health insurance is becoming more competitive. This is due to the fact that more individuals are recognizing the great need for insurance policies. The requirement for insurance is not pushing these individuals into a scramble for the first insurance policy that they find. On the contrary, it is urging them to make a wise decision. Insurance buyers make sure that they are able to find coverage policies that will provide them with the best benefit. This is the reason why insurance brokers and agents are having a hard time trying to make a sale. In the past, insurance agents depend on cold leads to locate their prospects. But with the current generation of health insurance leads, it is easier to find individuals that are actually interested in buying insurance policies.